Machine learning
Machine learning for small business that pays its way.
You don't need a data science team to benefit from machine learning. Our background is in conversational intelligence, which means analyzing real customer conversations to learn what makes people say yes. We apply the same ideas to your calls, leads and customer records.
What you get
Machine learning consulting, done for you.
- Conversation insightsA monthly plain-English summary of what customers ask, what makes them hesitate and how to win more of them.
- Lead scoringSpot which inquiries are most likely to book, so you call the best ones first.
- Simple forecastingBusy-season and staffing estimates from your own booking history.
- Honest adviceIf a simpler rule or an off-the-shelf AI tool does the job better, we'll tell you.
How it works
Simple steps. About 2 hours of your time.
- 1Look at your dataCalls, chats, leads and bookings you already have.
- 2Pick one questionFor example: why do some callers book and others don't?
- 3Build and explainWe build the model or analysis and explain the results in plain English.
- 4Put it to workResults feed into your follow-up, scripts or scheduling.
Good questions
Machine learning: common questions
What's the difference between AI and machine learning?
Machine learning is the part of AI that learns patterns from data. Voice agents and chatbots use it, and so can analysis of your own customer records.
Do I need a lot of data?
Less than you'd think. A few months of calls or leads is often enough to find useful patterns.
Is my data used to train public AI?
No. Your data stays yours and is never used to train public AI models.
More ways we help